Account Navigation

Account Navigation

Currency - All prices are in AUD

Currency - All prices are in AUD
 Loading... Please wait...
  • Call us on 970 232 3951
  • My Account
  • Gift Certificates
Empirical Labs


Understanding Scientific Literature

Posted by Empirical Labs on

Today’s news is not information, it is not even data. The news today is focused on grabbing your attention rather than informing the public.

For instance, “Omega 3 supplements shown to increase cancer risk” was a hot topic for about a week until reasonable minds intervened. A study correlated that men who ingested omega 3 supplements had a higher risk of a specific type of cancer.

Data Marginal, Study Too Small

understanding-scientific-literatureThe data is marginal at best, as the difference between the Omega 3 group and the control group was insignificant, not to mention that the study was too small to come to any conclusion at all.

In fact this, study was designed for an entirely different topic all together, but it was unsuccessful. They took the data they had and attempted to draw some kind of conclusion.

Furthermore, this study did not pass the main reasonability test. For instance, Japan has 50% higher consumption of omega 3s, yet they have a lower rate of this type of cancer than the US (a good observation as each population is in the millions) and Japan has one of the highest rates of people living over the age of 100 (second only to Barbados).

Correlation vs. Causation

The other thing that these headlines almost never differentiate is between Correlation vs. Causation.

Correlation: People who eat 50% more omega 3s more often live past the age of 100.
– Perhaps people who eat more omega 3s prefer fish and stay away from red meat, which makes them healthier; omega 3s had nothing to do with it but are still a good indicator of healthy behavior.

Causation: Eating 50% more omega 3s will make you live longer.
– A study illustrating how a mechanism showing that increased omega 3 consumption reduced whole body inflammation. Lower inflammation allowed for better controlled metabolism and hormone levels. This mechanism kept people healthy into their 100th year.

News Is Not Information

Understanding, first and foremost, that news is not information is critical.

News has become attention grabbing “entertainment” to pull in advertising revenues for media outlets; news no longer informs us of events. Anything that one takes from the news, or the internet for that matter, must be tempered by a critical evaluation of what is presented and verified from a primary information source (don’t be fooled by “scientific” papers that are simply paid advertising in a “journal” that is not peer reviewed… but that is another subject).

  • Hype vs Facts

The Most Important Ingredient in any Liquid Formula…Water!

Think about your morning coffee, smoothie, or liquid vitamin, what is the main ingredient in all of these? Water!Even if you take the utmost care to only use the highest purity ingredients, if the water is not pure then all of your effort is wasted. Impure water can introduce high amounts of mercury, lead, arsenic, [...]

Read More »

Nutritional Supplements – are you being ripped off?

Is your raw ingredient supplier / supplement manufacturer ripping you off? How “Dry Blending” is becoming more pervasive in our industry.In order to save money, many raw ingredient suppliers and manufacturing companies will take short cuts with your supplements. One way that this occurs is to have “non-reacted” ingredients that are known as a [...]

Read More »

Don’t Waste Money on Ubiquinol Hype Stay with Standard CoQ10

Choose science not marketing.Ubiquinone (standard CoQ10 that is on the market) and ubiquinol (new form that is being marketed at a much higher price) are two forms of CoQ10 that interconvert into one another by the human body depending on their needed function. The difference between the two molecules is the quinone vs. hydroxyl groups. [...]

Read More »

Dietary Supplements: Science Based Information Written for the Average Person

Problem: There are thousands of things to consider when taking dietary supplements. Everyone claims to have the highest quality, newest, most cutting edge products, but how can the average person even begin to figure out what is legitimate and what is simply hype? Our new blog quickly and simply covers various critical topics in short [...]

Read More »